About Us

Started as the first baby & kid's store in the city of Mathura in the year 2016, today NAVIRA has an omni channel presence with the vision to provide the affordable best for kids in the city & outside.

Our retail store in the heart of the city of Mathura has over 50 brands in different categories of baby care, baby essentials, baby nursery, furniture, toys and kidswear. We also have products for new moms & moms to be.


Our effort is to bridge the gap between Tier 1 & tier 3 cities and make parenting a memorable experience. And to accomplish this we also organize creative activities & contests for kids, sessions by health experts, etc.

In 2021, NAVIRA had launched it's online portal www.naviraforkids.com to serve a larger market with the help of Vyapari Naari (digital consultancy). Having an online store, our focus is to make NAVIRA's exclusive & affordable range of kid's ethnic wear accessible to anyone across India.


The year 2022 had been a milestone in our journey when we had our Co-founder joined the team and took over the responsibility of expanding the online business. We also, started manufacturing of our own line of kid's ethnic wear. We are proud to have created an opportunity for the young fashion design students from SDTT Khazani Institute who come from a very humble background. These students bring their expertise into cutting & stitching fabric and together we are curating a line of cotton based comfortable kid's wear which is available online & offline.

Today, our range of ethnic wear is available on leading market places like Amazon & Meesho.


To continue with our idea of Business innovation, our upcoming collection is based on the ancient art of the Braj called 'Sanjhi'. Coming soon, is an amalgamation of the beautiful Sanjhi motifs on soothing fabrics & colors which is an initiative to introduce heritage art to future generations.